Benefits of Responsive Website Design

Benefits of Responsive Website Design

Responsive Website Design Benefits

Website design has evolved over the years. A decade ago, it was common for a business to create separate desktop and mobile websites.

Thanks to responsive designs, you no longer need to maintain separate sites. You can develop a single site that works on multiple devices.

With a responsive website design, your site adapts to the user’s screen. The website automatically responds to the type of device. The layout of the page, the size of the fonts, and the menu can change based on the size of the screen or type of device.

Besides eliminating the need for multiple websites, a responsive design offers numerous advantages for businesses in any industry.

Responsive Designs Look Great on Any Device

Smartphones and tablets may not have the same resolution or orientation as a desktop computer or laptop. With the smaller screen, some of your content may load incorrectly.

When you provide visitors with a bad user experience, they are more likely to leave your site quickly. In fact, most people will only spend a few seconds on a website that is difficult to navigate or read. With a responsive website design, you can ensure that your website loads correctly on any device.

More People Perform Searches on Mobile Devices

In the past couple of years, internet traffic from mobile devices surpassed traffic from desktop computers and laptops. Most search queries come from smartphones and tablets.

Without a responsive website design, most internet users may have trouble viewing and navigating your website. You may miss out on a large portion of the market.

Managing One Website Saves Time and Money

As mentioned, a responsive website design eliminates the need for a separate mobile site. When you have one site that works on all devices, it is easier to maintain your site.

When you need to update information or add content, you only need to make changes to one website. You also avoid the need to pay for the development of a second site and the fees associated with keeping the site up and running.

Responsive Designs Are Good for Your SEO

A responsive design is also good for your search engine optimisation. Google, Bing, and other major search engines assess the mobile compatibility of your website. Websites without mobile optimisation may get penalised, which hurts your search rankings.

With one website, you also avoid the need to duplicate content. Maintaining desktop and mobile versions of the same page can limit the search rankings for one or both pages.

The page load speed also impacts your SEO. Responsive designs tend to load a lot quicker. They are efficient, use fewer resources, and optimised for mobile viewing.

In the end, a responsive design is the best option for any website. It is often easier to design, loads quicker, and provides a better user experience. You also get to ensure that your website loads on any device, preventing you from missing out on sales leads.

If your current site does not load correctly on mobile devices, now is the time to consider updating the design with an affordable custom website design from RenComp.

Contact us to discuss your requirements.

Furthermore you can read this great article which should convince you to use our services: What makes a good website design company?

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RenComp Web Design

Kevin Gilmour is a freelance website designer and the business owner of RenComp Web Design. He has been creating, designing and providing support for WordPress based websites since 2011. He recently decided to turn that accumulation of knowledge into a web design business based in his home town of Johnstone in Scotland.

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