Why Every Small Business Should Have a Website

Why Every Small Business Should Have a Website

Small Business Website Design

The Internet has completely changed the world of marketing and advertising. Small businesses now have a variety of methods for reaching potential customers.

You can use pay-per-click advertising, social media marketing, search engine optimisation (SEO), and other digital marketing strategies. However, these methods all start with quality web design.

Your website is the online representation of your business. It provides a central point from which all other marketing strategies should revolve along with a wide range of additional benefits.

Most Adults Search for Small Businesses Online

Smartphones and tablets have only been around for a little over a decade. In a short period of time, these mobile devices have become the preferred way to search for businesses, products, and general information.

More than three out of four adults in the United States own smartphones. They can easily search for local small businesses on their phones instead of flipping through a phone book. In fact, six out of ten adults search for more information online before purchasing a product or service.

SEO and digital marketing techniques allow businesses to target these consumers. Without a website, your business is missing out on a large segment of the population.

Social Media Profiles Are Not the Same as a Website

Social media sites are among the most visited websites. However, creating a social media profile for a small business does not offer the same benefits as creating a website.

The demographics of these networks constantly change. While Facebook is still the most popular social media platform, the younger generations are more likely to use Twitter and Instagram. In a few years, one or more of these platforms may disappear while a small business website will keep on going.

With expert web design services, you can have a website that truly reflects your business. Your site provides a convenient location for potential customers to learn more about your business, including your products or services, hours of operation, and contact information.

Websites Help Small Businesses Compete with Big Brands

Without a website, it is difficult to compete with bigger companies. When consumers decide that they want or need a specific product or service, they are likely to search online. These consumers then click on the top links that appear in their search results.

Through SEO, small businesses can increase their search engine rankings. This increases their online exposure, helping them get noticed by more users.

Websites Help Businesses Reach More Customers

Professional web design and SEO services may help you reach more customers. While your business may only be open for a portion of the day, your website remains open 24 hours a day. When customers have questions about a product or service, they can find the answers on your website.

Your website also provides a resource for offering additional information about your products or services. You can highlight the features that you want customers to notice.

The bottom line is that a website is necessary for modern businesses of any size. Your website acts as an online storefront, business card, and launchpad for additional marketing and advertising strategies.

If you do not already have a website, consider using expert website creation and marketing services from RenComp to increase your online exposure.

Find out more about our small business website design services here: Online Business Website Design

Contact RenComp Web Design

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Contact me on: 07501 163575

RenComp Web Design

Kevin Gilmour is a freelance website designer and the business owner of RenComp Web Design. He has been creating, designing and providing support for WordPress based websites since 2011. He recently decided to turn that accumulation of knowledge into a web design business based in his home town of Johnstone in Scotland.

This Post Has One Comment

  1. Avatar

    This gives a website web presence and it gives you a major advantage over
    your competition. Each of the images on your web site should really have proper detailed
    titles and alt tags too. But if you are not, then you have to create a distinct identity for your business.

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