High quality content creation is a big factor in boosting your search results with major search engines. It is a great way to drive visitors and customers alike to your website. Search engines are the go-to source of information on the internet. Whenever a consumer seeks out a product or service and if you’ve got a business, you want your name to show up in these results.
But this isn’t based on relevancy and there are many factors that will influence your search position. This is also affected by your commitment to content creation. Given that you’ll be competing with all other businesses offering the same service, you want to make your website stand out.
Defining “Quality” Content
SEO content is content that is created to increase your page ranking. The quality of the content will determine how helpful it is in doing that. Most of the time, a “quality” piece of content has all the following attributes:
- Usefulness: You want the content to be useful to the consumer and usually this means being informative.
- Value: Your goal is to provide content that is more valuable than what consumers will find elsewhere. This could mean offering a different perspective or saying something that others don’t seem to be mentioning
- Credibility: You want to come off as credible and when you are writing about your area of expertise, this is usually pretty easy. Author biographies, customer testimonials, thorough research, and useful links will also add to your credibility.
- Engaging: You want the content to be both engaging and interesting. This usually means having images, tables, and infographics, among other things. Regular updates, comment boxes, and social media sharing links are also helpful.
- Originality: Originality is one of the most important qualities. While you may not be able to find original topics, the way you approach and write about those topics should be original. This is not only more interesting but it’s more favourable to Google’s algorithms as well.
Why Does Quality Content Creation Matter?
Every piece of content that you produce becomes another potential draw to your website. This means more ways for consumers to find you. Google indexes each page of content so the more pages you have, the more times you appear in Google’s index.
While quantity increases the number of avenues that consumers can take to your site, quality increases the likelihood that they’ll come across that content in the first place. This is so important that many people will hire a professional SEO content writer to produce content for them. Google’s algorithms crawl the Internet to produce results that are useful and relevant to the person searching. They favour all the qualities listed above and if you explore Google’s many learning resources, you’ll understand the importance of quality.
Google provides guidance on creating high-quality sites and they’ll tell you that original, information-rich content is one of the most important things that you can have. When you are able to produce engaging and accurate content that explains a topic, you’re more likely to attract visitors and keep them on your site.
Quality Content Is More Likely to Be Shared
Also, keep in mind that high-quality content is more likely to be shared and used on other websites as a resource. Article writing, for example, is a great way to get information out there and useful articles often get shared. When your content is available in more places, you increase the chances of a potential customer coming across it. Marketing and spreading your content are some of the best things that you can do for SEO and when your content links back to your website, you can bring in more traffic.
This is part of the reason why it’s helpful to include “share” links on your website. Visitors can interact with the content and share pages that they find useful. High-quality content that gets shared will also spread awareness of your business and help you gain consumer trust.
Keyword Quality and SEO
Content creation in the written form will almost always consider keywords. When you include the right keywords in your content, it becomes more relevant to the person searching.
Researching keywords helps you understand what people search to reach your website. You can use tools such as Google Analytics to find the most successful keywords. Using these services with your website content can be helpful in boosting your page ranking. Of course, you should do your keyword research before writing your content so that you can write more relevant material.
Types of Written Content
Written content comes in many forms and including a variety of content often helps you improve your search ranking. The most popular types of written content include:
- Product pages
- Blog posts
Other types of content would include photos, videos, and infographics, among other things.
Benefit of Hiring a Company for Content Creation
When you need to get serious about article writing or creating content, you can write things yourself, pay one of your employees to do write, or find a company like RenComp Web Design that offers this kind of work at an affordable rate.
High-quality content requires a time commitment and no matter how skilled you or your employees might be, producing content can take you away from other responsibilities. When you hire a company, you explain your needs, place an order, and wait for them to produce, which will usually be a few days. The other benefits of hiring a professional include:
You can make sure that your staff is focused on their core responsibilities and you don’t have to take extra time out of your day to write website content. Even if you think that you are a good writer, remember that an SEO content writer writes every day and is writing things that are like what you need so he or she already knows how to generate quality content. Professional writers know how to write and structure sentences. This keeps the content interesting and clear. Everything will go through an editing process to drop spelling errors, grammar mistakes, and wordiness. It’s easy for a content writing company to increase their output as you start to must more content. If you jump from three to six blog posts a month, your content company won’t have any trouble adjusting.
Most professional content writers know how to think as a reader does and they won’t be as biased. They are less concerned with the brand itself and more concerned with producing content that sounds natural and less as if it is an advertisement.