Why We Use WordPress for Building Small Business Websites

Why We Use WordPress for Building Small Business Websites

Before there were content management systems (CMS) such as WordPress, individuals and small business had to pay somebody to hand code their entire website, which would also include the necessary marketing and SEO functions. People still do this, of course, but the point of a CMS is to get more things done in less time, and for small businesses with limited time or funds, this is extremely valuable.

This is part of why we love using WordPress for small business website design. As a result, our clients save a ton of time and a considerable amount of money and still wind up with a solid, functional website that satisfies the needs of the businesses and provides positive user experiences.

Of all the websites that use a CMS, WordPress sites make up nearly 60%. It’s intuitive, it’s innovative, and it allows you to have an incredible website for a fraction of what it would cost to build one of similar quality. The following details the best features of a WordPress site and why this method has been so successful for us and many others.

A Diverse Range of Plugins and Themes

WordPress began as an easy way to have a blog, but these days, you can turn your site into nearly anything with some of the 48,000 different plugins that WordPress has available. Blogs, eCommerce stores, job boards, and even social networks have been created using WordPress.

In addition to adding new functionality, the many themes make it easy to customise the layout, design elements, and aesthetic features of your website to improve engagement and beauty.

So, WordPress website design allows us to design your website so that it looks and functions exactly how you want it to, and we can do this far quicker and more affordably than anybody would be able to when building these things from scratch.

WordPress Works Beautifully for Small Business with Google

Another reason that we love to use WordPress is that it works extremely well with Google, and it’s SEO and social media friendly.

As a business, you want your site to get traffic, and for that to happen, you need to be optimised for the search engines. Many of WordPress’s plugins are specific to marketing, so we would be able to quickly integrate whatever you need into your website, but more importantly, it offers many tools that help you ensure your site is SEO-friendly, and these include:

  • Easily create SEO titles, keywords, and descriptions
  • Gathers analytics and provides useful data
  • See what your search engine result will look like
  • Automatic checks for duplicate content
  • Meta tags and social media integration

With the help of WordPress, we’ll be able to design a beautiful, user-friendly website that’s set up for search engine success.

WordPress Is Responsive

Many of the WordPress website design themes are responsible, meaning they adjust according to what device they are on. With more and more Internet users coming from mobile devices, it’s important that your device works just as well on a mobile as it does on a desktop, and with WordPress, we can guarantee reliable functionality across all devices.

Increase Sales Profit with Small Business WordPress Websites by RenComp
Increase Sales & Profit with a Small Business WordPress Website

Valuable Security Benefits

If you build and host a website yourself, you have to deal with hacks and security breaches, which can cost a lot of money. We use WordPress because there are thousands of people already dedicated to this cause.

While not impenetrable, the infrastructure and code for WordPress security are already there, and there are thousands of people working on it to keep it as secure as possible. With a single developer or company, small business website design is far more difficult, and you have far less control and freedom in terms of security, but with WordPress, our clients are able to easily keep their sites updated and you can easily check the data for any abnormalities, as well as get expert assistance with any issues.

This is extremely valuable as a business, especially if you offer services to your clients directly through your website, so we can confidently use WordPress knowing that our clients are in good hands.

Always Easy, Always Getting Better

One thing that sets WordPress apart from other CMS is that it’s always improving and frequently innovating. It’s also open source and has a lot of innovative developers, so there are constantly new features, plugins, and customisation opportunities.

WordPress is extremely popular, not just with small businesses, but with some of the largest companies in the world as well. We can help you design a functional website with a beautiful interface and have it up and running in no time.

To find out how RenComp can help your small business with a custom website get in touch today, or alternatively, read more about this service here: Small Business Web Design

Email: [email protected]

Contact RenComp Web Design on: 07501 163575

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RenComp Web Design

Kevin Gilmour is a freelance website designer and the business owner of RenComp Web Design. He has been creating, designing and providing support for WordPress based websites since 2011. He recently decided to turn that accumulation of knowledge into a web design business based in his home town of Johnstone in Scotland.

This Post Has One Comment

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    Most SEO companies will likely help an online site owner with Ad – Words along
    with SEO, which companies can help a web site owner choose the best keywords for generating large amounts of traffic and in many cases assist to
    run the Ad – Words campaigns. Make sure your website is produced the bottom up with SEO and search engines
    in mind. Most search engines like google pay no attention in any way on the Meta description tags.

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